Customer Strategy Manager - Beijing, Beijing

仅限注册会员 Beijing, Beijing, 中国

2个月前

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主要职责 · 战略规划与执行 · 制定与品牌目标和整体业务目标一致的年度客户策略计划 · 制定患者细分策略及相应的互动方法 · 监测和分析市场趋势、竞争格局及患者洞察 · 市场项目管理 · 设计并实施跨多个渠道的整合患者市场活动 · 开发患者教育材料和疾病认知项目 · 管理以患者为中心的数字化市场计划和内容策略 · 绩效评估 · 建立策略有效性的KPI和监测机制 · 进行定期绩效评估和策略优化 · 管理市场预算分配和投资回报分析 · 教育与技能要求 · 生命科学、药学、商业管理等相关专业学士学位; · 5年以上在制药行业从事患者营销、患者互动或相关职位的 ...
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