品牌经理 Brand - Shanghai
2天前
工作描述
该职位来源于猎聘 改变生活,成就事业 / Changing Lives, Transforming Careers 在Amplifon,作为听力保健领域的全球连锁,Amplifon不仅是一家企业,我们超越企业边界,作为全球听力护理专家,以前沿解决方案结合温暖的服务,为客户缔造触动心灵的聆听体验。 At Amplifon, we're more than a company.As the Global Leader in hearing care, we combine cutting-edge solutions with a personal touch to create unforgettable experiences for our customers.
怀揣赋能他人、突破边界的共同愿景,我们成长在以关怀、协作与影响力为核心的文化沃土。在这里,您的工作将驱动创新与成长,成就超越平凡的意义。 With a shared vision to empower people and push boundaries, we thrive in a culture built on care, collaboration, and impact.
Here, your work fuels innovation, growth, and a purpose that resonates far beyond the ordinary. 加入我们,共同塑造一个用声音连接心灵、激发灵感、改变人生的未来。 Join us and shape a future where sound connects, inspires, and transforms lives.在安湃声工作是什么样子 / Life At Amplifon 在Amplifon工作,您将有机会畅所欲言,发挥影响力;建立深厚职场情谊;定制专属职业旅程。Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career.
在这里,无论是参与优秀人才培养计划,还是挑战全球跨界项目,你都能获得全方位支持与无限的发展机遇。而这一路上,更有一群志同道合的伙伴与您同行,用激情与智慧彼此激励,共同成长。 Here, you'll find all the support, tools, and opportunities you need to grow, whether it's through our top-class development programs or by taking on projects in other parts of the world.
我们正在寻找一位经验丰富的专业人士加入我们的团队。您喜欢在快节奏的环境中工作吗?如果是,那么这个职位非常适合您 We are looking for an experienced professional to join our team.
Do you enjoy working in a fast-paced environment? If so, this role is for you 岗位主要定位/ Position Focus Align Amplifon global brand strategies to develop China brand strategies and integrated marketing plan targeting on China consumers Lead the implementation of integrated marketing plans and deliver marketing communications, social contents and PR strategies to maximize sales, profits and other business objectives for China 岗位负责范围/Management Scope Develop brand marketing strategies and integrated omni-channel communication plans Develop Amplifon social & PR strategy, execution on social, PR channels and brand event Brand guideline, VI management.
Assets creation and adaptation for marketing campaigns工作职责 / Key Responsibilities Set brand business objectives, strategies and action plans
Generate consumer insights through research, category and competitive analysis
Clearly articulate brand objectives and strategies;
Developing branding marketing strategies and communication plans based on how consumers make decisions and serving consumer needs to identify growth opportunities
Developing and recommending the vision and key strategies for the brand
Translating consumer insights into the development of new ideas and products
Brand guideline and VI management. Assets creation and adaptation for brand campaign, social contents and trade marketing POSM etc.
Brand guideline and VI management. Assets creation and adaptation for brand campaign, social contents and trade marketing POSM etc.
Integrated Marketing plan development & execution
Lead marketing communication strategies, working closely with the marketing parallels team including CRM, Digital and Trade Marketing as well as wider business functions including Sales, supply chain, retail excellence team to deliver strategic and workable integrated marketing campaigns.
Lead brand media campaign, manage marketing leading agency to deliver high quality content to raise brand awareness as well as demand generation
Lead and execution on brand event
Social and PR channels development, enhancement and execution
Develop Amplifon China social, PR and content strategy, fully utilizing owned media, paid media and earned media under the topline integrated marketing plan and branding strategy
Managing owned social accounts & website, working with agencies to deliver high quality contents ●O2O Strategy development and execution Develop and deliver Amplifon E-commerce platform and O2O strategy, ensuring workable customer journey to support on revenue growth Deliver on the key financial objectives for the brands Works with Finance and senior management to manage the brand P&L, ensuring appropriate financial targets are met which include sales, margin, OP and inventory 关于你/任职资格 About You/Qualifications
Over 8-year B2C industry Experience with proven involvement with national/international branding activities
Minimum BA or equivalent qualification.
Proven experience focusing on marketing communication or brand & product PR is preferred
Strong communicator and proficient in English, Proven experience and result on agency and global coordination is preferred
Strong willingness on 0-1 project, Result-oriented and Self-motivated 以人为本,成就优秀 / Putting People Firs 在Amplifon,我们助力员工释放全部潜能,推动职业成长。通过持续的建设性反馈与丰富的培训机会,赋能每一位成员追求卓越。我们深知,唯有付出方能成就非凡。您的每一分努力与成就,都将获得应有的认可与回报。准备好迈出职业生涯的新一步了吗?与Amplifon同行,实现您的人生价值作为坚持平等机会、倡导多元共融的雇主,我们诚邀不同年龄与背景的优秀人才加入。 One of the ways we amplify careers is by helping our people achieve their full potential.
We do so by providing constant constructive feedback and training opportunities that empower our people to excel.In addition, if you're ready to put in the hard work, we'll make sure your dedication and achievements are recognised.
Ready to take the next step in your HR career? Amplify your purpose with AmplifonAs an employer who embraces Equal Opportunity and promotes diversity, we encourage persons of all ages and backgrounds to apply.
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