Senior Product Manager - Beijing, 中国 - Novo Nordisk

Novo Nordisk Beijing, 中国

发现在: Talent CN S2 - 2天前

描述

The Position

1)Brand development to achieve business objectives:

• Participate in developing the strategic plan and marketing strategy.

• Monitor the local competitive environment to identify business threats/opportunities and provide inputs to the development of business plan/strategy.

• Regularly track performance, analyze and identify the key drivers, barriers, challenges and opportunities to help brand achieve business goals.

• Develop marketing messages and materials for different stakeholder groups.

• Monitor and implement marketing activities to drive sales growth and achieve target.

• Be responsible for projects to increase brand awareness and SOV in the market.

Independently manage project budgets to help improving business effectiveness. 50%

2)Develop and execute key marketing activity & materials to achieve brand goal & target:

• Develop promotion materials to support marketing strategies

• Owner of the promotional materials

• Independently design and execute marketing activities based on strategy

• Develop NN meeting strategy (on-line & offline) and execu-tion plan across all channels

• KOL development & management

• Independently manage budgets of responsible marketing projects

• Provide ad-hoc support to sales organization in fulfilling brand objectives. 30%

3)Assist with other projects, as needed

• Work with market development team, as needed 20%

• Work closely with local and global stakeholders to ensure optimization of market access and business focus.

• Ability to communicate with other departments on task responsible to facilitate and drive the project development and implementation.

The requirements

Bachelor or Master degree, medical background preferred
Minimum 5 years' experience in pharmaceutical industry or related company, preferably with experience in both public & private hospitals
Experiences covered multi-department experiences like nutrition, GI, etc
Fluency in both written & spoken English.
Strong analytical ability
Ability to communicate and set direction, led cross-functions for projects
Flexibility and agility in changing environment
Strong drive and perseverance, even in challenging situations
Innovation capability

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

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