Brand Manager - Shanghai, Shanghai
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仅限注册会员 Shanghai, Shanghai, 中国
1个月前
* 此薪资范围由 beBee 估算
Job summary
This is a 360° brand ownership role leading Vita Coco in China. The position holder should be passionate about creating brands people love and have a deep understanding of the China digital ecosystem.
Responsibilities
- Brand Strategy: Own the annual brand plan and define key campaigns, messaging, and media approach.
- Digital Strategy: Lead strategic planning & end-to-end execution across social platforms (RED, Douyin, WeChat) and build brand buzz around.
- EC-marketing support: work closely with EC sales team to understand sales performance, analyze diagnosis and support EC campaign landing.
- Partnership & Influencer: Manage partnership & influencer collaborations to build brand relevance and make sure our brand to be seen by the right TA groups.
- Cross-Functional Drive: Collaborate with sales, trade marketing to land commercial initiatives & activation.
- Performance Tracking: Analyze market, consumer, channel data to guide decisions; monitor campaign impact, optimize spend, and report brand performance regularly.
工作描述
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