Elsevier

Clinical Solution Marketing Manager (BB-06B8B)

Found in: Neuvoo CN

Description:
  • Develop market Intelligence regarding new products, competition and health investment etc.
  • Develop overall GTM plans for local clinical solutions, design marketing campaigns and programs to build brand awareness & perception, support usage growth, customer retention, sales leads generation and increase penetration of new and strategic products.
  • Design thought leadership programs, messaging & value positioning communication framework to maximize customer value perception of Elsevier.
  • Plan, develop, and oversee execution of marketing programs and campaigns to create and shape market demand through events, digital and social media channels, ABM, partnerships etc.
  • Understand key marketing performance metrics, capture, measure and report metrics related to customer experience, engagement and Marketing Qualified Leads etc, with a strong emphasis on evidence-based marketing to prove Marketing ROI.
  • Ensure optimal allocation of assigned marketing budget and ensure an effective spend of the budget against sales targets.
  • calendar_today3 days ago

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    info Full time

    location_onBeijing, China

    work Elsevier

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