Cepheid

Marketing Director, China (BB-22621)

Found in: Neuvoo CN

Description:

POSITION SUMMARY:

Through strong leadership and comprehension of the true needs and expectations of the customer, Marketing Director will develop, manage and execute a compelling strategy and plans to drive fast growth in China which aligns with organizational objectives to meet/exceed business revenue/margin goals. 

ESSENTIAL JOB RESPONSIBILITIES:

  • Develop Long Term Plan in collaboration with cross functional teams at country level.
  • Oversee the formulation of marketing strategies and programs to achieve sales, margin and market share objectives within budgets. 
  • Participate in the development of annual sales volume and profit forecasts, pricing and expense budgets. Forecast product requirements, identify potential supply issues, and develop contingency plans. 
  • Liaise with other departments such as regulatory, medical affairs, sales and finance to ensure marketing strategies are realized.
  • Prepare and manage the marketing expenditure budget, working within the budget and report on major variances. 
  • In conjunction with sales & medical affairs and relevant departments update product training to sales and customer service teams regularly. 
  • Maintain up-to-date information and understanding of market, competitor and consumer behavior. 
  • Establish and reinforce professional relationship with key internal and external partners.
  • Coordinate and/or conduct qualitative and quantitative market research projects to evaluate market opportunity for new products. 
  • Be responsible for the evaluation of new product opportunities with solid business case, including market and product evaluation, registration, clinical development & market access strategy to support decision making. 
  • Ensure the alignment of global and China development program to address China-specific commercial needs for new products. 

    • TRAINING RESPONSIBILITIES: (REQUIRED)

  • Complete all assigned and required training satisfactorily and on time
  • For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.

    • MINIMUM REQUIREMENTS:

    Education and Experience (in years):

  • Bachelor’s degree (business or life sciences) with 14+ years of experience in Sales, Marketing or Operations in the medical or diagnostic industries; MBA with 12+ years of experience is preferred
  • 5+ years people management experience and proven ability to assess, attract, retain and develop personnel 
  • Demonstrated experience of translating clinical value into marketing messages across lab, clinical/healthcare provider, health system and patient segments
  • Experience working directly with thought leaders in relevant areas is required
  • Infectious disease or oncology background is preferred

    • Knowledge and skills:

  • Strategic marketing & planning experience is preferred
  • Demonstrates knowledge of products and their applications
  • Communicates effectively and strong team player/collaborator with various internal constituents, customers and other stakeholders
  • Excellent presentation skills; able to multi-task across broad number of products and disease states
  • English & Chinese fluent spoken & written

    • Physical requirements/abilities:

  • Role requires frequent travel of up to 30% and may include some international travel

    • The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.

    calendar_today1 day ago

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