Alcon

Consumer Insight Manager (BB-B731E)

Found in: Neuvoo CN

Description:

Performs analyses in the areas of product preferences, potentials, sales coverage, market size, penetration, competitor assessments, marketing practices and trends, and prepares forecasts and recommendations.

Researches market conditions in assigned areas to determine potential sales of a product or service. Keeps informed about developments in the government, military, economic, scientific, political, industrial, and international fields as they apply to the organization's future marketing plans.

Gathers data on competitors and analyzes their strategies, prices, sales, and method of operation. Collects and maintains information on the requirements, organization, budget, and preferences of prospective customers and competitors. Organizes information to assist in analyzing future products and makes recommendations for the development of new products or services. May compile and analyze statistical data on past sales and trends to forecast future trends and state-of-the-art changes.

calendar_today2 days ago

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info Full time

location_onShanghai, China

work Alcon

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