Digital Manager-92825 (BB-432DA)

Found in: Neuvoo CN


Position Summary

A day in the life of Digital Manager

• Proactively understand & explore market landscape & consumers for new business, identify opportunities from competition & consumer trend.
• Understands shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers.
• Develop category based new portfolio vision and long-term wining strategies to ensure Nestle competitive advantage in product innovations.
• Leverage EC platform big data to identify I&R opportunities with optimize new product pipeline.
• Build holistic new business strategy including portfolio, value chain simulating, pricing, proposes brand portfolio for key channels and key customers.
• Drive the execution of strategy in collaboration with internal stakeholders & external partners.
• Explore and develop content marketing/content commerce initiatives with product centered diversified BGC & in-depth & scalable content generation & distribution leveraging proper content management tools.
• Lead innovative marketing campaigns leveraging newly developed consumer engagement tactics including celebrity/KOL engagement, content marketing, content commerce & livestreaming, IPs to ensure the highest ROI to drive consumer demand and offtake performance.
• Monitor & track PFME spending to ensure spending is in line with ICP financial alignment with BU.

What will make you successful

• Minimum 4-6 years of experience in FMCG marketing or 2 years of experience in e-Marketing
• The experience of the Tmall flagship store operation is a plus
• Experience in Digital marketing or E-commerce Branding building

/LP /ZP /51

Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development.

calendar_today2 days ago

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