NGE Work stream lead (BB-6F1F9)
Found in: Neuvoo CN
Job Description18 million + Chinese patients benefit from Novartis products! In this job, on behalf of Novartis, you will transfer cutting-edge, professional pharmaceutical knowledge and optimized drug treatment programs to clinicians, thereby helping relevant patients to obtain more economical, safe and effective treatment and rehabilitation.
•Develop 3-year strategic plan & PoC of Cosentyx NGE (Next Generation Engagement, highly-personalized approach to engage HCP) user cases (2021/2022/2023) with deep understanding of capabilities and resources available. Synthesize strategies and provides inputs to other work streams to fulfill milestones and win as one
•Lead roadmap planning to plan for campaign essentials, from segmentation with sub-segments driven by data to touchpoint optimization. Leverage deep understanding of competitive analysis/customer insights and brand strategy to reimagine the journey of targeted consumers
•Lead work stream of NGE user cases (Cosentyx) to design NGE campaign experience. Cooperate with other NGE work stream leaders functions (e.g. Digital, CE, PMO, IT etc.) and BU-level cross-functional dynamic team (e.g. Marketing, Sales, Digital, SO) to deliver the user cases since 2021 with business impact
•Manage the deliverable of user cases based on the aligned plan. Strengthen the professional relationship across work streams by actively facilitating/implementing NGE user case plan
•Lead implementation to ensure field adoption & HCP experience in the NGE user cases
•Establish success metrics/KPI that aligned to the vision and strategy. Update steerco on performance, roadblocks and improvements
•Develop and execute stakeholder engagement plan
•Identify and manage risks and trade-offs. Lead change management associated with NGE
Minimum requirementsMaster/bachelor degree in Business management, Marketing, Medicine or Science
•Good in English writing and speaking, able to serve as global key contact
•5+ year marketing experience within pharmaceutical industry, Marketing Manager and above
•Experienced in large project management, consulting or MNC corporate strategy preferred
•Strong interest in digital and innovation, digital experiences preferred
•A role model, “hands-on” leader to collaborate effectively across all levels in the organization
•Strong interpersonal and communications skills and process great cultural sensitives with the ability to influence key stakeholders
•High level of integrity, respect for others, persistence and passion for success
•Knowledge of marketing technology tools and digital marketing trend is a plus
Why consider Novartis?
799 million. That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.
Imagine what you could do at Novartis!
Commitment to Diversity & Inclusion:
Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
calendar_today1 day ago
info Regular, Full Time
work Novartis Pharma Beijing