L'Oréal

Corporate EC Media Manager (BB-1EF54)

Found in: Neuvoo CN

Description:

Job Description

  • EC media performance overview& strategic consulting, especially for non-ROI format inside and outside ECplatforms
  • Lead on EC media innovationprojects, ( i.e. EC media automation, search bidding optimisation and etc.) andcoordinate on EC media internalization
  • Set up solid KPI frame with businessthinking andwell apply to campaigndesign
  • Collaborate with cross functionlines include brand EC team, crop CDO team, Buycoor to conduct pilot campaignand on-going optimization.
  • Analysis on campaignperformance from both EC media efficiency and business impact prospective andto build best POCs.
  • Internal workshop to share thelearnings/findings on regular basis, workout action plan for the POCs rolloutacross brands.
  • Experience in EC mediaEC store media annual/ monthlyphasing planningBlockbuster/ new product launchOptimization on EC formats(know-how)Understand EC accountAli DMP, Data Bank, SYCM
  • Communication & ProjectManagementReal team worker Good communicator via bothpaper work and presentation

  • calendar_today3 days ago

    Similar jobs

    info Full - Time

    location_onShanghai, China

    work L'Oréal

    Apply:
    I expressly authorise the Terms and Conditions