- Develop Tirzepatide CWM launch strategy, branding, and lifecycle management with cross-functional team.
- Lead Tirzepatide CWM launch readiness preparation, and ensure top notch planning & implementation.
- Explore new channels, new ways of thinking, new methodologies of patient engagement/activation.
- Deliver best launch in pharma industry in China.
- Build leadership in CWM market, and synergize with Tirzepatide T2DM and other products in Diabetes portfolio.
- Launch Readiness and Strategic Planning
- Define brand positioning, target patient, target physician, and prioritized markets for CWM with deeper customer insights.
- Develop CWM brand strategy and launch plan. Collaborate with cross-function teams (global team, medical, PRA, supply chain, etc.) to achieve solid launch readiness planning and outstanding execution.
- Make strategic decisions on brand investment through multi-channel engagement to deliver exceptional customer experience
- Identify and deliver critical measures for pre-launch and post-launch effectiveness.
- Channel exploration Identify new channels of commercializing Tirzepatide CWMInnovate in finding new ways of engaging with customers
- Team Management
- Establish CWM brand teams and lead brand team with effective communication and operational efficiency.
- Drive strong cross-functional partnership to achieve brand objective
- Thought Leader and advocacy groups management
- Gain TL endorsement on CWM efficacy, safety, and patient benefits.
- Explore advocacy groups engagement opportunities.
- Develop policy/Environmental Shaping strategy along with cross-functional team.
- Provide engagement solutions to thought leaders in pre-launch and post-launch stage by leveraging a synergy with existing Lilly brands.
- Solution Management
- Lead the teams to deliver positive customer experiences through solution design and execution.
- Manage the process of solution creation in collaboration with launch team members.
- Leadership and Communication
- Navigate through challenges in cross-functional collaboration and lead through resilience.
- Communicate proactively and effectively across affiliate and global teams.
- At least 10 years of marketing experience in multinationals with over 3 years of experience of people management.
- New product launch experience in China is a must, and in chronic disease TA is preferred.
- FMCG or consulting industry experience is preferred.
- Strategic thinking
- Innovative thinking
- Strong cross-functional skills
- Resilience
- Fluent in English and Mandarin
- 4 CWM brand managers
Tirzepatide Obesity - Shanghai, 中国 - Lilly
描述
We're looking for people who are determined to make life better for people around the world.
Position Summary
Major Roles and Responsibilities
Requirements
Supervision (If Necessary)
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly