市务主任(008078) - 上海市

仅限注册会员 上海市, 中国

4天前

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工作职责 · 1. 负责品牌建设/品牌梳理/品牌策略、年度计划、营销月度及年度营销行事历规划、市场营销推广及确保项目在全国实施效果; · 2. 管理品牌和市场战略的发展,推动品牌战略实施; · 3. 梳理消费者洞察及市场趋势,对接R&D提供新品/菜单调整开发方向,参与新品/菜单研发工作; · 4. 策划新品上市,包括订价、销售渠道规划(堂食/外带/外送等)、菜单设计、宣传/营销计划与执行; · 5. 分析市场营销数据,市场动态及竞争对手的洞察,根据品牌和产品特色进行市场营销推广,提高品牌知名度及品牌喜爱度, · 6. 挖掘品牌及产品卖点,编辑整理产品文案 ...
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