Senior Leads Management - Shanghai, 中国 - Universal-Robots

    Universal-Robots
    Universal-Robots Shanghai, 中国

    发现在: Talent CN S2 - 1周前

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    描述

    Basic Responsibilities

    基本职责

  • Create, track, and manage the result of leads and evaluate the performance and quality of related marketing events & promotional channels. Collaborate closely with sales team to establish effective SQL operation rules to improve leads conversion.

    • 创建、追踪并管理商机进展,并以此对相关市场活动和推广渠道进行评估。与销售团队紧密合作,形成有效的SQL运营规则,提高线索转化。

  • Continuously optimize the leads management process, always searching for new ways to improve work efficiency and quality.

    • 不断优化商机管理流程,不断寻找新的方法来提高工作效率和质量。

  • Utilize analysis of leads management metrics, such as leads quality, conversion rates, MQL revenue, ROI, etc., to identify trends and insights, and make data-informed results to enhance the optimization of marketing efforts and contribute to business growth.

    • 利用对商机管理指标的分析,包括线索质量,转化率,市场营销收入,投资回报率等,来识别趋势和洞见,并基于数据做出决策,以增强市场工作的优化,促进业务增长。

  • Be responsible for effectively managing, operating, and maintaining various digital platforms,including Salesforce, PowerBI and other Marketing Automation systems to drive marketing campaigns, generate demand and increase efficiency.

    • 负责有效管理、运营和维护各种数字平台,包括:Salesforce, PowerBI和其他营销自动化系统,以推动营销活动,产生需求并提高效率。

  • Proficiently craft diverse marketing data analysis reports to present analytical findings of each marketing campaigns with ROI.

    • 精通制作各种市场数据分析报告,以呈现每个市场活动的分析结果和投资回报率。

  • Conduct regular market research to understand cobot trends, cobot players, and customer insights, providing comprehensive market intelligence analysis reports as a reference for company.

    • 定期进行市场调研,了解协作机器人行业趋势,竞争对手和客户洞察,提供全面的市场情报分析报告,为公司决策提供参考依据。

  • Manage the tele-marketing team to generate high-quality leads. Share effective tele-marketing scripts and enhance the team's communication skills to elevate their performance.

    • 管理电话营销团队,产生高质量的商机。分享有效的电话营销脚本,提升团队的沟通技巧,以提升绩效表现。

    II. Qualifications任职资格

  • Bachelor's degree or above with a major in Marketing, Statistics, Data Analysis, or related filed preferred.

    • 本科学历及以上,市场营销、统计学、数据分析或相关专业优先。

  • More than 5 years' working experience with demand/leads generation, management, and data analysis.

    • 至少5年以上创建及管理商机和数据分析工作经验。

  • Proficient in data tools and software such as Salesforce, PowerBI, CDP, Python, etc.

    • 熟练使用数据工具和软件,如Salesforce, PowerBI, CDP, Python等。

  • Proficient in PPT and Excel for making data analysis report.

    • 熟练运用PPT和Excel制作数据分析报告。

  • Good project management and organizing ability with a keen attention to detail.

    • 有较好的项目管理能力和组织能力,既有执行的技巧又能关注细节。

  • Good command of English in both verbal and written.

    • 优秀的口语和书面英语表达能力。